Our Story

Moore's Granola Bars originated from a personal challenge I encountered during my years as an All-American student-athlete. As a college student with a demanding schedule, I often faced late-night hunger with limited options. With the cafeteria closed and a need to maintain my athlete's diet on a student budget, I took matters into my own hands and started crafting my own granola bars.

Leveraging my success in growing social media pages to over a million followers and my valuable internship experiences at multiple Fortune 500 consumer goods companies, I soon realized the potential to transform my homemade granola bars into a solution for other student-athletes facing similar challenges.

From that, Moore's was created—a brand dedicated to providing a convenient and great tasting snack tailored to the needs of active students. Over time, we discovered that Moore's Granola Bars resonate not just with athletes, but with anyone seeking a healthier, convenient snack option.

Our granola bars, made with just six simple ingredients, offer a quick, nutritious alternative to other snacks on the market. Our bold black and white packaging symbolizes the power of simplicity, reflecting our belief that the smallest, simplest actions can have the greatest impact. This philosophy is at the heart of our brand: doing the small things in life can mean so much more. From a small snack change to a small "hello" to someone walking down the street, these little actions can make a big difference.

At Moore's, we encourage you to do more of what others are doing less of. Because "Less is Moore."

-Titus Moore, Founder